Police: Passionate About Freedom, Since 1983

An unmistakable, uncompromising and unique brand. This is what De Rigo set out to create when they found Police in 1983…

Right from the start, Police has stood for defining their own style – one that lives and thrives away from the catwalks and transient trends. In the year 1983, Police released its first collection. And people loved it. Their first collection took the market by storm and its success surpassed even their most hopeful expectations.

Police became a global phenomenon overnight and continued to reign supreme. For generations, the brand is known to speak the language of uniqueness. Police was and is daring. Both in its style and in quality. The police story isn’t merely that of a brand. It’s a 35-year-old evolution of the idea of freedom and uniqueness.