SS18 campaign #MOEunfiltered At Mall Of The Emirates

A weekend of live fashion and style experiences, MOE Fashion Live hosted at Mall of the Emirates was a treat for the enthusiasts in Dubai! Influencers, enthusiasts and top experts of the region at one place, describing and discussing fashion industry’s step forward. Mall of the Emirates as part of its SS18 campaign #MOEunfiltered, had the region’s style influencers sharing their own unfiltered SS18 inspiration.

Influencer Hana Rasekh with her models wearing eyewear (L to R) from Tom Ford, Thom Browne and Elie Saab

The three-day event in collaboration with Harvey Nichols-Dubai, CH Carolina Herrera and Etoile La Boutique took the guests on a style journey of SS18 tips and trends with exclusive sightings, discussions, poses and talks from regional influencers and style icons like Mahira Abdel Aziz, Dana Malhas, Al Anoud Badr (Lady Fozaza), Nina Ali, Fatima Al Momen, Hannah Rasekh and Musaed Al-Mutairi. The event was hosted by Rosemin Manji where she spoke to people live and answered their queries as well as gave tips on styling and latest fashion.

Influencers Musaed Al-Mutairi, Rosemin Manji, Alanoud Badr and Mahira Abdel Aziz

While the influencers were inspiring and influencing others, they were themselves quite well dressed and so were their models. The styling was top-notch. They encouraged people to understand the importance of styling an outfit with the perfect pair of sunglasses but also showcased some beautiful SS18 styles themselves. The influencers chose eyewear brands like Tom Ford, Prada, Fendi, Elie Saab from Magrabi Opticals, Dubai to showcase their style trends for the season.