Anaita Shroff Adajania has styled so many fashion icons and now she is here in a collaboration with Opium, called Opium X ASA, the stylish, edgy and limited edition collection Eternity Lifestyles, exclusive India distributors of luxury brands such as Cartier and Gucci, among many others, launched Opium Eyewear in 2009. And most of all, the fine quality eyewear in offbeat styles is available across the country at over 200 departmental stores and 1,400 opticians in 94 cities.
A cheerful mix of fun and style, presented in 11 models and curated in limited edition collection. The models come in three colour schemes. Because there is something for everyone in terms of shapes from rounds to aviators; lenses from single to mirrored; chic to bold; casual to formal, these models are more than desirable. Therefore, the models are named as: The IT Girl, the Raver, Street Style Star, Beach Bum, Maverick, Player, Blogger, Paparazzi, the Cruise, the Groupie or the Stylist.
Additionally, this collaboration infuses zest and glamour into the products with influencers from diverse fields sporting them and styled by Anaita:
- Top blogger Miss Malini, Scherezade Shroff, House of MISU and Kayaan Contractor.
- Celebrity stylists like Allia Al Rufai, Chandni Sareen, Kshitij Kankaria, entrepreneur Harshad Chavan.
- Top chef Kelvin Cheung, ace architect Asheish Shah.
- Popular hair stylists Hakim Aalim and Priyanka Borkar.
- Photographer Rohan Srestha.
- Models Theo Theodoropoulos, Jenny Rei and Paloma Monappa.
- Actor Jim Sarbh and Bollywood producer/director Homi Adajania.
Anaita X Opium:
“The fun side of fashion is something I’ve always celebrated. Eyewear has an inherent cool factor but I wanted to extract a sexiness out of it as well. I experienced a synergy of thought with Opium as a sunglass brand as we wanted to achieve the same thing. We’ve created an affordable product with a fashion-forward feel. And I can promise you that this line of OPIUM X ASA shades offer frames that’ll suit everyone”, mentioned Anaita.
Talking about the association, Ronak Sheth of Opium Eyewear said, “The fact that the biggest fashion stamp in our country Anaita Shroff Adajania was excited to do this collaboration with us was enough of a seal of approval for our brand to go ahead with this association! The products, the look and the feel of this entire campaign have exceeded beyond any of our expectations. It gets difficult for a mass brand sometimes to get in a fashion forward space. And we seem to have cracked it with this collection. It’s for people who love and breathe fashion and want to own the premium products at a playful price!”