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Westgroupe Introduces The New 2017 Advertising Campaign

WestGroupe is announces the launch of the 2017 EVATIK advertising campaign

Shot on location in Montreal, Quebec, the new campaign revolves around the central theme of “Everything starts with a vision” and reflects the strong personality of the fashion savvy EVATIK man. Confident, successful and powerful, the EVATIK man is today’s modern man. He knows what he wants and always manages to get it because he believes that it is not only about having dreams but, above all, it is about having goals: he knows that he can achieve anything he puts his mind to, because “everything starts with a vision”.

The 2017 EVATIK campaign evokes a sense of confidence and drive, inspiring today’s modern man to focus on what encourages him to achieve everything he strives towards, both at work and at play. A stylish city loft filled with natural materials and refined textures is the backdrop, and the perfect setting to showcase the 2017 EVATIK eyewear collection. The extraordinary visuals elevate the understated yet sophisticated style that is uniquely EVATIK.

“We are very excited for the launch of the 2017 EVATIK campaign,” says Beverly Suliteanu, WestGroupe’s Vice‑President of Product Development. “The amazing visuals really capture the DNA of the brand and highlight the clean, understated, contemporary styling of the collection.”

As part of the new campaign, WestGroupe is launching the 2017 EVATIK look book as well as new EVATIK counter cards and banners. These new visuals complement the new EVATIK displays that were launched at the beginning of 2017, providing for a complete in-store merchandising program that will help drive sales at the retail level.